How to Install Facebook Pixel: Guide for WordPress Websites
- Why use Facebook pixel WordPress?
- How to set up Facebook pixel for WordPress Plugin
- Manually adding Facebook pixels to the website.
Facebook Pixel is an analytics tool. It lets you track how visitors use your website. You can also improve your Facebook ads with it. It helps ad specialists analyze client behavior and evaluate ads. It also enables remarketing. WordPress users must install Facebook Pixel. It ensures that useful data is collected for your promotions. There are, however, two main methods to use the Pixel. The first is to install the official Meta Pixel for WordPress plugin. The second is to code the Pixel into the user’s site.
Why use Facebook pixel WordPress?
Facebook Ads Pixel is a must-have app. It improves ad targeting and conversion tracking. Without it, no business could exist. The Pixel lets you create audience segments from user actions. It tracks activities, like sign-ups and purchases. This helps improve your strategies. WordPress users can add pixels to WordPress in two ways. They can use existing plugins or add code to the website’s top section.
For those who prefer quick automated installation, there is a useful Meta Pixel for WordPress plugin available. This plugin centralizes your tracking system and extends its life. It requires no programming knowledge to add any custom events. Alternatively, users can use a plugin, like Insert Headers and Footers, to manually add the pixel code to the site’s head. This can also be applied using WordPress Code Manager. Either of the options guarantees proper data tracking but may vary depending on individual choices.
How to set up Facebook pixel for WordPress Plugin
Facebook for WordPress has developed a plugin that can be downloaded from the official WordPress site, which helps eradicate the difficulties related to the configuration of the pixel on a particular website. Below is a useful step-by-step guide on how to perform the installation:
- Install Facebook pixel and activate. First, log in to your admin dashboard and select ‘Plugins’ on the left. Type ‘Meta Pixel for WordPress’ in the search box and hit the ‘Install’ button. When it’s completed, go ahead and activate the plugin.
- Connect Your Facebook Account: Once the plugin is on, go to its settings. You will be asked to link your Facebook account. You may also reach out to your Business page on Facebook prior. This is important as it will help to find your Pixel ID.
- Configure Facebook pixel settings and tracking: Paste in your Pixel ID, which can be obtained from your Facebook Business Manager account. The plugin automatically installs the Pixel code on your WordPress site. It is also possible to set event tracking to track certain user activities, for example, purchases, leads, or page views.
- Check if Pixel is Installed Correctly: After the plugin has been set up, it is necessary to check if the Pixel is installed properly using the Facebook Pixel Helper Extension. The Pixel helper will display the ID of the Pixel as well as the ID of the Pixel events that are being fired.
This method is suitable for users who wish to minimize the effort required for setup. The events are automatically added with the new updates of the plugin and there is no need to code anything to implement the tracking.
Manually adding Facebook pixels to the website.
If you prefer to have more control over the placement of the Pixel code or don’t want to use a plugin, you can add the Facebook Pixel to the website manually. Here’s how:
Create Facebook Pixel in Business Manager: Go to your Facebook Business Manager account and create a new Pixel. You’ll be provided with a tracking code snippet that you need to add to your website.
Add Pixel Code to WordPress Using Insert Headers and Footers or WordPress Code Manager. To manually insert the code, you can use a plugin like Insert Headers and Footers or WordPress Code Manager. The functionality of both these extensions is that code elements can be introduced on particular parts of the site without the need to touch the theme files.
- The WordPress plugin is to be downloaded from the WordPress website.
- Within the plugin settings, search for the category that provides the option to insert codes in the pixel header <head> section.
- Locate the <head> area and insert your Pixel code so that the Pixel appears on every page of your website without any problems.
Verify meta pixel installation.
Install and utilize Facebook Pixel Helper to check if the Pixel is functioning properly. If you find that your Facebook Pixel not showing in Ads Manager, this might suggest problems with your installation, including but not limited to faulty code placement or plugin interference. Revisit the settings and make sure that there are no issues that would cause the Pixel not to activate as intended.
This manual approach is more versatile since it enables one to specify where on the page the code is to be inserted. This is suitable for web developers or even users who do not want to install additional plugins on their websites.
Optimizing Facebook Advertising with Pixel Use
After you install the Pixel, it’s time to use it. Use the data it collects on users to improve your ads. Facebook Pixel data can be used to create custom audiences. It can track the site’s activity. For example, it can track users who visited a product page or who added items to a cart. After you install Facebook Pixel, you can also track goals and assess key metrics, like purchases, leads, or form submissions.
For eCommerce businesses on WordPress, Facebook Pixel enables advanced event tracking. It allows retargeting users with Dynamic Ads for interacting with specific products. It lets you create lookalike audiences from high-value customer profiles. This improves your ad spend efficiency.
Troubleshooting Common Issues
During the installation process, you may encounter issues like the Pixel not firing or showing incorrect data. Be sure to check Facebook Pixel to identify any errors or issues. Here are some common problems and solutions:
- Pixel Not Firing: If your Pixel isn’t firing, check whether the code is correctly placed in the <head> section of your WordPress site. Also, ensure there are no conflicting plugins or JavaScript errors on your site that might block the Pixel.
- Plugin Controls: When you are using the Meta Pixel for WordPress plugin and it fails to perform to its optimal level, it may be that other plugins are causing a conflict.
In such cases, you may want to consider using the Pixel code instead. Adding Facebook Pixel to a WordPress site is an important marketing base, as it helps one track campaigns and how the users interact with the site. Both the Meta Pixel for WordPress plugin and the manual code work for conversion tracking and retargeting visitors. Always check for the performance of your Pixel in the Facebook Business Manager and adjust your ads for a more favorable outcome. Facebook has great ad optimization tools. They use the Facebook pixel. This impels the users to be more effective in ad spend and other marketing investments for a positive return.
Facebook Pixel enables you to enhance your ads, bring back customers, and make smart choices based on information. Always check whether your Pixel is functioning as expected and optimize your campaigns using the insights gained for maximum efficacy. Should you require help with Facebook Pixel implementation or wish a professional job done for you, our company can relieve you of the burden. Get in touch with us now for detailed assistance!